Interpretation of suggestions for the hottest cons

2022-08-08
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Interpretation of suggestions for the construction machinery industry to get out of trouble

Guide: compared with the hot sales year last year, the stagnant market this year has made manufacturers feel cold. On the one hand, the strength of the production curve has reached 50 times, and the volume has expanded wildly. On the other hand, the industry profits have fallen sharply. This is a terrible signal. The lethality of the price war, coupled with the huge increase in the price of raw materials, has greatly weakened the profitability of the industry. The energy spline is placed on the two supports of the fixed machine tool of the experimental machine

compared with last year's booming sales, this year's stagnant market has made manufacturers feel cold. On the one hand, the output has expanded wildly, on the other hand, the industry's profits have fallen sharply. This is a terrible signal. The lethality of the price war, coupled with the huge increase in the price of raw materials, has greatly weakened the profitability of the industry. The domestic construction machinery market has entered the era of borderless competition. China's construction machinery market has become a must for domestic and foreign construction machinery manufacturers, and the competitive threat brought by new domestic and foreign manufacturers will inevitably bring a fatal blow to enterprises that blindly rely on price to fight the market

the increasingly fierce competition, the oversupply of production capacity and the high price of raw materials have squeezed the profit space of the industry extremely narrow. At the same time, users will pay more attention to the total use cost of products. Products with poor quality and low technical content can no longer meet the growing needs of users. If the competition still stays at the primary low level of competition, enterprises will be ruthlessly eliminated by the market. But so far, the most direct and effective way for most enterprises to seek market share is the price war in the construction machinery industry

in today's market competition situation, in addition to competing in product quality, reliability, service and other aspects, the competition of intangible assets is another invisible war. The brand must stand the test of the market in order to enjoy a high reputation in the hearts of users

the sharp weapon for the machinery industry to deal with the price war is value marketing, which combines product value, service value and brand value. In 2025, more than 10 billion yuan will be spent to implement the development strategy of leading technology, and the primacy of technological innovation and product development in the company's development strategy will always be emphasized. Through product differentiation and innovation, reorganize the product value, get rid of the price competition caused by product homogenization, focus on providing customers with all-round and timely services, and increase the added value of products through services. It is not a class of biological functional high-level molecules with important utilization value that constantly promote new processes, new products, new technologies and new services to attract a wider range of customers and constantly expand the market, Only in this way can we get rid of the performance with profit margin hovering for several years and showing a downward trend

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