Comfortable wardrobe, we don't go the ordinary way

2022-07-22
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In just two years, the customized furniture industry has become a red sea of brand scuffle competition. At present, how can we find an unusual way in the bespoke furniture market with fierce brand competition

we take an unusual path

the current customized furniture industry is the last piece of profit cake in the home decoration and building materials industry. In addition to the continuous expansion and development of the original customized enterprises, in recent years, traditional finished furniture enterprises, wooden door enterprises and stair enterprises have also joined the customized furniture industry. In just two years, the customized furniture industry has become a red sea of brand scuffle competition. At present, how can we find an unusual way in the bespoke furniture market with fierce brand competition

comfortable living has taken the road of customized furniture brand for 13 years, and knows well what the core of customized furniture competition is. In the current situation of serious homogenization of panel customized furniture products and fierce price competition, we should use our accumulated core technology to find an unusual way of product competition

as we all know, at present, some leading brands in the industry have set off a wave of low-cost dumping in the customization industry, which unexpectedly shuffled in the highly competitive customization industry. This also exposed the status quo of the panel customized furniture industry, which has long been characterized by product homogeneity, design imitation and following the trend, and winning competitiveness by price, making the last piece of profit cake become chicken ribs. Because panel furniture is limited by its processing characteristics, compared with the rich appearance expressiveness of solid wood customized furniture, the appearance style of panel furniture has always been in the eyes of consumers as a low-grade positioning. It is also difficult to be favored by middle-end and high-end consumers. The high-end solid wood customization leads to high terminal sales price due to its complex processing technology and high manufacturing cost. This makes many middle-class people with good purchasing power sigh at the customized price of solid wood

comfortable living brand is one of the few customized furniture enterprises in the industry that really owns panel and solid wood production lines. It has the ability to integrate the price of panel customization with the elegant appearance style of solid wood customization, and blaze a hot and unusual path in the current market - the combination of panel and wood. The combination of board and wood means that customized furniture products comparable to solid wood can be made at a more affordable price, so that middle-class consumers who are excited about the price of solid wood can buy their favorite customized furniture products. Comfortable board wood combination products have emerged in terminal sales, avoiding the price competition of pure panel customized furniture, and making terminal stores no longer suffer from competition. Let the terminal franchised stores explore new ways in sales and master new weapons for getting rich

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